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Effective Audio Watermark Technique

Turn on your TV or radio, or just walk through the local mall and listen. Broadcast sound is everywhere. It is deliberately and painstakingly designed to induce laughter, to make you feel good and linger just a little longer while adding yet another item to your shopping cart or making a mental note to dash out and buy another product. In traditional media, sound is an integral persuasive element of the branding and buying experience.

Now sit in front of your computer monitor and log onto the Web. Notice the difference? While logos twirl and Shockwave movies flutter, sound additions are rarely used online to create an immersive brand experience. Even well-known sounds attached to well-known brands – Intel’s bump-bump-bump-bump, NBC’s ding-ding-ding chimes, General Electric’s six-note “We bring good things to life” audio watermark – are absent or hidden on those splashy sites


A Fundamental Guide to Music Sharing for Today’s Parents

When was the last time one of your kids (or you, for that matter), bought a music CD? A month ago, six months ago, a couple years ago? Over the past couple of years, more and more of us are turning to digital music and away from CDs – a trend led by our youth. W

While the digital trend in music is definitely a convenient one, it can be a tricky one for today’s parents to keep up with to make sure our kids aren’t doing anything illegal (does Limewire mean anything to you?).

The Good

Social media sites and paid-for music services like Itunes and Rhapsody are the safest options when it comes to sharing music online.

Sites like Imeem, Ilike, and Pandora are social networking sites (like Myspace) that allow users to upload music, create playlists, and interact with others in a music-centric setting. It’s free to sign-up and listen to other people’s playlists or uploaded music tracks – so as long as your teen is uploading and sharing music that’s paid for, they’re safe. Readmore..

Kings of Leon at Vector Arena

Holy jizz-in-my-pants, last night was amazing, epic, brilliant, beautiful, magnificent and marvelous, among other things! My nephew and I had such a great time singing along, dancing, screaming, clapping, jumping and all that one should do a concert of such high caliber.

Kings of Leon are a truly brilliant band who are what I consider to be one of the best live acts of my generation. They appeal to a vast range of people and, as last night’s crowd attested, everyone had an awesome time. I have not been a part of a crowd as enthusiastic and who sung as much, since I saw Red Hot Chili Peppers in 2002, and even then the Chili Pepper’s crowd wasn’t quite like the Kings’ one.

There were not many songs last night that the audience didn’t participate in, and even for the songs that are less familiar there were still those hardcore fans everywhere (like myself) who knew every damn word and made sure to scream it like we meant it, ’cause we did.


The Three Factors for Good Music

It’s a proven fact that music does wonders for the human brain, and that music plays a vital role in many of our memories.

I read an amazing book about this subject a while ago that proved to me once and for all why music should be a prominent part of my life. Oliver Sacks, author of Musicophilia: Tales of Music and the Brain says that –

Music is part of being human…  The inexpressible depth of music, so easy to understand and yet so inexplicable, is due to the fact that it reproduces all the emotions of our innermost being, but entirely without reality and remote from its pain.

You definitely need to read this entire book to understand how true this statement really is. It’s an incredible and amazingly worthwhile read!

Music is built into our very being with our rhythmic heart beat, so it is only appropriate that music is such an important form of expression for us.

But how do our cognitive minds decide what makes music “good?”  How do we differentiate what we like from what we don’t like in music? Readmore..

Easy and Healthy Snacks

I’m a snacker. It’s my curse. I love eating, but as everyone knows, snacking all the time isn’t very healthy. So over the years I’ve had to find ways to indulge without completely killing my body.

Even though the effects of my over snacking weren’t visible on the outside, I knew there was no way that eating candy and chips all the time would be good for my body in the future.

Here are the snacks that I eat nowadays that I (hope) are a better option than grabbing a cookie.

Pretzel Chips and Hummus

This is such a simple snack to go for. I always make sure that I have a nice big bag of pretzel chips around and hummus in the fridge.

When it’s snack time, or even lunch, I’ll limit myself to about 15-20 pretzel chips and dip them in delicious hummus.

It doesn’t sound like much, but hummus is actually extremely filling, so this is the sort of snack that leaves me feeling satisfied when after I’ve eaten it all.


You’re not the only one who’s got that so-called “one thing”

One Direction – One Thing…..

as we danced around her kitchen to one direction’s “one thing” my dear friend pointed out, “isn’t it kind of creepy that five guys are singing this to one girl?!”

the fact is, that it’s actually incredibly creepy. but yet, we’re so “immune” to just how strange, awkward and inappropriate this kind of creepy is.

it’s not a reputable source but i like urban dictionary’s definition of creepy: “a slang term for sexually inappropriate or perverted or for attempting to derive sexual gratification through dishonorable means.”


Music Review Monday: Ceremonials

Just when you thought that “Dog Days Are Over” was getting tired and overdone – they’re back, and even better.

Unless you live under a rock, or are completely ignorant to modern pop culture – you have heard of Florence Welch.

More commonly known as the driving force of Florence & the Machine, or in my humble opinion: Florence – The Machine.

This woman is a vocal titan, and the once opera singer inside me screams with jealousy every time I hear her voice.  We all know she’s amazing.

And not just her – but the band that supports her and allows her to shine so brightly.  It’s pretty clear how incredible they are with the example of their new album:Ceremonials


Just Saying Thank You

I spent last week getting over the plague.  It was a slow recovery, but here I am!  Alive!  I can breath through my nose, and I can hear through my ears.  Life’s pretty good.

But you know how sometimes you just need an ego boost more than anything else in the whole world?  I needed that last week – and justice prevailed.  I was complimented!  Three times!

On Saturday, I clicked over to one of my favorite blogs the other day, to see that Sally had posted a list of some of her bloggy favorites.

I clicked the link, thinking maybe I’d find a good read.  Imagine my surprise when I got to the M’s and saw:

Mid-Atlantic Mommy: This blog just makes me smile. Adorable pictures, great writing. She’s funny, witty, and charming.

WHA?!  That’s MY blog!  Someone thinks I’m witty and charming!  I make Sally smile!  Thank you, Sally!  I love reading your blog.

I think you are a wonderful person (even though we’ve never met and so far I’m terrible at being e-friends with anyone).  I am SO flattered to be on your blog roll!  WOW!


Celebrating a day of productivity

I had seven things on my whiteboard as my to-do list for today.

I dealt with all of them. This doesn’t mean they’re all actually DONE – I have to wait to hear back from people on some of them – but action was taken on each item and I moved forward.

I can’t tell you how good this feels. I think that planning my to-do list the night before is a good way to go, at least for a little while. When I come to the office in the morning it’s too easy to get sidetracked by the morning flood of emails and all the other distractions.


Not too much. This week is pre-regatta madness… this’ll be happening oh about 9 more times this year. Workout on Tuesday, a “quiet” evening on Wednesday when I try to make copious amounts of chocolate chip cookies (although between you & me & that Internet fencepost, Reality TV is looking good tonight)… Thursday night is boat loading, and Friday we’re off to Seattle.


My obsession with luxury watches

I need to admit, I always wanted to buy one of these high-end, luxury watches. So I learned a lot about them and here are my tips for you. If you always wanted to own a high end watch but never really could decide what you are looking for, here are some helpful tips:

First, decide what you want to buy the watch for. Are you most interested in a particular luxury brand name, in a high-end-movement watch, in a timeless style, or do you just want to purchase a top brand watch because it holds its value?

Either way, it is important that you choose a watch that fits your lifestyle and that will hold your interest for years to come. If you are an avid mountain biker you might not want to purchase a Swiss luxury watch that shows three time zones, functions as an alarm clock and looks like a pilots watch.

On the other hand, if you love to accessorize and always wear the newest clothes, your high-end watch should be as elegant and trendy as you are, yet stylish enough to hold value for generations.